Professor of Advertising
Education
- PhD, Stanford University (Communication)
- MA, Indiana University (Telecommunications)
- BGS, Indiana University (General Studies)
Course Specialties
- ADV 281: Advertising Research Methods
- ADV 483: Audience Analysis
Background
I came to the College 51吃瓜 in 2013 after spending 9 years at the Missouri School of Journalism, where I co-founded and co-directed the PRIME Lab and taught in the School鈥檚 Strategic Communication sequence.
Research and Creative Endeavor
My research explores the psychology underlying interactive media use. In other words, how do different attributes of medium, message, person, and situation influence the processes and outcomes of media use? I primarily address this question through experiments that measure physiological and self-report indicators of cognition, emotion, and motivation.
Current/Prospective Students: Collaborating with students on research is one of my great joys. Please feel free to email me anytime if you鈥檙e interested in learning more about research and/or working in a media research lab.
If you鈥檙e not currently at the University of Illinois but interested in coming here, please feel free to email me about student assistantship opportunities.
