51吃瓜

The Initiative for Media Education Inquiry and Action (IMEDIA) is a project of faculty and students in the College 51吃瓜 and the College of Education. IMEDIA studies existing media pedagogies and collaborates with community partners in developing media education research and practices. 
 

How do media and advertising influence us? Why do people pay more attention to some media than others? What are the pros and cons of media multitasking? When does immersing yourself in media lead to positive vs. negative consequences? The Media and Advertising (MAd) Lab seeks to understand the psychology behind media and advertising effects- how media and advertising impact our cognitive processes, affect, and behavior. 

The Media, Technology, and Social Behavior (MTSB) Research Lab is dedicated to transdisciplinary explorations at the interactions of technology, society, and human communication. We study how people use and interact with new tech, how it shapes our social behaviors, and the ways we communicate in these digital spaces.

Lab co-director: Assistant Professor Jenny Oyallon-Koloski

The mv lab is an embodied research environment that studies the manifestations of human movement in audiovisual, cinematic space by drawing on frameworks from Laban Movement Analysis, film form analysis, computer vision protocols, and visualization theory. The motion-capture mv tool allows a moving agent to interact in real time with a skeleton visualization of their figure movement, while a second agent can manipulate the frame鈥檚 relationship to the virtual skeleton, mimicking the craft of the moving camera. 

The MUSE group studies the connections between globalization and Internet users, those between algorithms and behaviors on social media usage. Methodologically, the group encourages methods that are best suited for the questions at hand. They conduct interviews, analyze passively collected behavioral data, social media data, conduct online and offline experiments and surveys, as well as applied computational methods (machine learning, network analysis, text mining, etc).
 

A collaboration between the University of Illinois and the University of Tennessee, the purpose of this research group is to investigate how much U.S. voters know about political advertising, called political advertising literacy (PAL), and improve their knowledge to effectively cope with misleading political advertising.