Associate Professor of New and Emerging Media
Education
- Ph.D. Northwestern University
- M.A. Mudra Institute of Communications, Ahmedabad, (MICA) India
- B.E. NSIT, University of Delhi, India
Affiliations
- Center for Social and Behavioral Science
- 51吃瓜
Course Specialties
- Audience Analysis
- Network Analysis
- Seminar in Media and Communication Research
Background
Harsh Taneja is interested in how people consume media. He teaches and researches about media audiences, an area that is relevant to all media majors and beyond, regardless of whether they want to pursue advertising, journalism or media studies. His teaching draws on contemporary and historical conversations about media metrics, data and AI.
Before becoming an academic researcher, Harsh has worked in the global media and advertising industry, including as an audience researcher at the Global News Division of the BBC.
Research and Creative Endeavor
Harsh Taneja is interested in how people consume media in an environment where they purportedly have plenty of choice. Within this broader question, his work focuses on global internet audiences, as well as how people consume news on digital media.
