Email: shiyue2@illinois.edu
Research Interests
Jennifer is currently a Ph.D. candidate at the 51吃瓜. She is primarily interested in using social media for strategic communication in the context of health, scientific, and environmental topics. Her research utilized methods mainly from quantitative traditions. Her doctoral dissertation investigates different visual strategies for combating health misinformation on social media.
She is also interested in brand communication across social media platforms. Her master thesis 鈥淥utdoor sports brands鈥� strategies for building Instagram brand community鈥� explored how outdoor recreational brands developed their social media branding communities on Instagram utilizing content analysis methods.
Recent Publications/Presentations
McKasy, M., Cacciatore, M. A., Yeo, S. K., Zhang, J.S., Cook, J., Olaleye, R., & Su, L. Y.-F. (2024). Engaging the dismissive: An assessment of strategies to support global warming action. Public Understanding of Science, 33(2), 227-240.
Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., Zhang, J. S., & McKasy, M. (2023). The differential effects of humor on three scientific issues: Global warming, artificial intelligence, and microbiomes. International Journal of Science Education, Part B, 13(1), 59鈥�83.
Zhang, J. S., & Su, L. Y.-F. (2022). Outdoor-sports brand communities on Instagram: How message attributes relate to consumer engagement. International Journal of Advertising, 42(6), 1088-1109.
Gong, Z., Su, L. Y.-F., Zhang, J. S., Chen, T., & Wang, Y.-C. (2022). Understanding the association between date labels and consumer-level food waste. Food Quality and Preference, 96, 104373.
Su, L. Y.-F., McKasy, M., Cacciatore, M. A., Yeo, S. K., DeGrauw, A., & Zhang, S. J. (2022). Generating science buzz: An examination of multidimensional engagement with humorous scientific messages on Twitter and Instagram. Science Communication, 44(1), 30-59. : 10.1177/10755470211063902
Jarreau, P. B., Su, L. Y.-F., Chiang, E. C.-L., Bennett, S. M., Zhang, J. S., Ferguson, M., & Algarra, D. (2021). COVID issue: Visual narratives about COVID-19 improve message accessibility, self-efficacy, and health precautions. Frontiers in Communication, 6(164).
Courses Taught
- ADV 283 Advertising Research Methods (54 Students), Spring 2024 (TA)聽
- ADV 483 Audience Analysis (31 Students), Fall 2023 (Instructor)聽
- ADV 281 Advertising and Brand Strategy (53 Students), Spring 2023 & Fall 2022 (TA)聽
- ADV 150 Intro to Advertising (245 Students), Spring 2022 (TA)
Awards and Honors
- 1st Place MCS Faculty Paper on ICA 2024, Summer 2024聽
- James Webb Young (JWY) Graduate Student Research Award ($500), Spring 2024聽
- Lynne Blanton Student Travel Award ($1,000), Spring 2023
What Most People Don’t Know about Me
I’m an outdoor sports enthusiast. I enjoy various outdoor activities, including hiking, camping, mountaineering, cycling, climbing, skiing, kayaking, fishing, kite surfing, zip-lining, and more!