The College 51吃瓜 has dedicated research spaces in both the Armory building and Gregory Hall, and also supports online environments for research lab groups, where faculty and students regularly collaborate.
AdLab
222 Armory
Faculty Director: Associate Professor Ewa Maslowska, ehm@illinois.edu
Lab Manager: ICR student Veranika Paltaratskaya, vp21@illinois.edu
Members may use the lab to design their studies (e.g., use MediaLab or other software on machines in the lab) or for data collection. The AdLab is a place where advertising researchers can reserve space to run experiments and collect data on computers equipped with Sona System, which manages a cloud-based advertising research subject pool.
Illinois Lab for Computational Analytics in Media
211 Armory
Lab manager: Associate Professor Margaret Ng
Illinois Lab for Computational Analytics in Media (ILCAM) aims to be an incubator for interdisciplinary research and education in the study of media. With the infrastructure ready, this worktop is the beginning of the lab鈥檚 effort to make data science in the study of media more prominent throughout the University of Illinois campus, enabling the College 51吃瓜 to be one of the important leaders in the campuswide聽聽Fully functional as of Fall 2019, renovations included a conference table and a wall-mount monitor for meeting/presentation, a working space (two Macs and two PCs), and two cubicles for conducting experiments.
Immersive Media Studio
209 Armory
Lab managers: Professor Mike Yao and Assistant Professor Christopher Ball
This room offers virtual reality production and research capabilities, catering to small group meetings and VR-related content development and research projects.
Technocultures Lab and Qualitative Research Lab
221 Armory
Lab managers: Associate Professor Anita Say Chan and Associate Professor John Wirtz
The Technocultures Lab and Qualitative Research Lab is a shared research space. In the Technocultures Lab, interdisciplinary groups discuss ideas for projects related to digital cultures, science and technology in a global context, and more. The Qualitative Research Lab is a space for researchers to hold focus groups, collect and analyze data, and more.