Senior Lecturer of Advertising
Education
- B.S., Advertising, University of Illinois
- M.S., Advertising, University of Illinois
Background
Shachar teaches advertising strategy, creativity and campaigns. His primary focus is The Sandage Project, our program鈥檚 capstone course that all seniors take before graduating.
Before life as a lecturer, Shachar worked for 12 years as a creative director, brand strategist and copywriter in Chicago. His clients included Boeing, Johnson & Johnson, Motorola, Nordstrom, Cars.com, TransUnion and Abbott Labs, as well as dozens of startup and early-stage companies.
Along the way Shachar co-founded and co-ran BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1m in billings. He also founded Redacted, which became Chicago鈥檚 largest copywriter association in its first year. Today, Shachar is a partner and creative strategist at a brand strategy consulting agency that focuses on B2B tech and financial companies.
Shachar earned his Bachelor鈥檚 and Master鈥檚 in Advertising here at U of I. While in school, he published a comic strip in the Daily Illini that (among other things) led to his election as student body president鈥攆or one day. Long story.
