51吃瓜

This year鈥檚 conference theme addressed 鈥淐ommunication and Global Human Rights.鈥� Media presenters included faculty in the 51吃瓜, the Charles H. Sandage Department of Advertising, and the Department of Journalism; graduate students in the MS Advertising program; and doctoral students in the 51吃瓜 PhD program. 

Media research presenters and presentations are listed below. (Note: Presenters/authors from other units or institutions are not included. Please  for full author listings.)

Theme: Environmental Risk and Science Communication
鈥淪atire and Perceived Trustworthiness in Communicating About Renewable Energy鈥�

Leona Yi-Fan Su,聽Assistant Professor, Advertising and ICR
Jennifer Shiyue Zhang, ICR student

Theme: Crisis Communication
鈥淧ublic Engagement in an Era of Misinformation: Examining Corporate Responsible and Ethical Communication on Twitter鈥�

Yanbo Li, ICR student

Theme: Continuing Effects and Practice of Stereotypes in Intercultural Communication
鈥淓ffects of Chinese Female Images in Controversial Advertisements on Audience Attitudes and Purchase Intention鈥�

Ruiheng (Rachel) Sun, MS Advertising student (pictured below)

Theme: Hello Chatbot! Can We Talk?
鈥淗ow Conversational-Agent Modality Affects Charitable Behavioral Intentions: The Roles of Communication Style and Anthropomorphism鈥�

Leona Yi-Fan Su,聽Assistant Professor, Advertising and ICR

Theme: Stigma, Infodemic, and Social Media
鈥淯nmasking the COVID-19 Infodemic: An In-Depth Examination of Information Dissemination and Misinformation Propagation on Twitter During the COVID-19 Pandemic鈥�

Sang-Hwa Oh,聽Assistant Professor, Advertising and ICR

Theme: Information Systems and Health Communication
鈥淐ombating Optimistic Bias: Evaluating the Role of Self-Focused Augmented Reality in Enhancing E-Cigarette Risk Perception Among Users鈥�

Lizi Ma, MS Advertising alum (December ’23)

Theme: Information Systems and Health Communication
鈥淯nderstanding (Counter-) Persuasive Effects of Personalized Health Messages Through Psychological Reactance Theory: Privacy Intrusion as a Freedom Threat鈥�

Ewa Maslowska,聽Associate Professor, Advertising and ICR

Theme: Journalistic Acts on Social Media
鈥淭he Journalists鈥� Exodus: Navigating the Transition From Twitter to Other Alternative Platforms鈥�

Margaret Yee Man Ng,聽Assistant Professor, Journalism and ICR聽
Rik Ray, ICR student

Theme: Navigating New Visibility That鈥檚 Feline Perplexing: Examining Emerging Dynamics around Data and Disclosure
鈥淎 Picture Is Worth a Thousand Doubts: The Counterintuitive Impact of Chat Log Screenshots鈥�

Margaret Yee Man Ng,聽Assistant Professor, Journalism and ICR聽
Maggie Zhang, ICR student

Theme: Information Systems and Persuasive Effects
鈥淩ecall or Perception? Social Media Engagement Metrics, Perceived Social Endorsement, and Perceptions of Message Credibility鈥�

Leona Yi-Fan Su,聽Assistant Professor, Advertising and ICR

Theme: Global Communication: Marco and Micro Perspectives
鈥淩elational Surveillance Through Alipay Within the Localized Chinese Context鈥�

Ran Ju, ICR alum (PhD ’23)

Theme: Information Systems and AI
鈥淧laying Hide and Seek With Algorithms: Investigating Digital Media Users鈥� Algorithm Refinement Behavior鈥�

Ewa Maslowska,聽Associate Professor, Advertising and ICR
Jiwon Oh,聽ICR student
Jiyeon Chang, ICR student

Theme: Algorithms, Social Media and Online Engagement
鈥淎nalyzing the Political Leanings of YouTube Recommendations in Brazil: A Network-Based Approach Using YouTube Audience on Twitter鈥�

Alexandre Gon莽alves,聽Assistant Professor, Journalism and ICR

Theme: Information Systems and Methodological Considerations, Science, and Climate
鈥淓xtending Message Framing to Virtual Space: An Experimental Study on the Impact of Self-Focused vs. Non-Self-Focused AR Embodiments on Vaping Risk Perceptions鈥�

Mike Yao,聽Professor and Director of ICR, Advertising and ICR

Theme: Information Systems at Work
“Targeting Against Disinformation: The Effect of Microtargeted Corrections on the Impact of Fake News”

Ewa Maslowska,聽Associate Professor, Advertising and ICR

Theme: Information Systems in the Social Context
“Unraveling the Impact of User-Generated Content and Producer-Generated Content on K-Pop Fan Identity and Motivations”

Zixuan (Melodie) Zhao, ICR student聽(pictured at right)