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How soon will TV networks move to paid-streaming model?



Slowly but surely, streaming is becoming the preferred method of watching television and increasingly there is little content that is not available on streaming. Slowly but surely, the trend is that all content is migrating to become available on streaming, and on occasion exclusively so.

Harsh Taneja

Harsh Taneja, associate professor of new and emerging media in the Charles H. Sandage Department of Advertising, was quoted in The News-Gazettes Kathys Mailbag series on March 14.

Addressing how soon TV networks would move to a paid-streaming model, Taneja says there is no reason to believe that network shows belonging to the biggest broadcast networks will become streaming-only. At least not yet.

Broadcast and cable TV is very much alive, (and) will be in fall 2025. However, it isnt thriving, he said.