Cloud computing, the availability of data, and mobile technology have created a paradigm shift in the advertising industry. Learn how to use technology to shape the future with a Computer Science + Advertising degree, offered jointly by the Charles H. Sandage Department of Advertising and the Department of Computer Science.
If search engine optimization, web analytics, computational advertising, and other emerging areas of technology/media fascinate you, join us to learn more about advertising methods and modern data usage. Students in the CS + Advertising program will need strong quantitative skills. This combination of skills will prepare students for careers in:
- Traditional advertising agencies
- Google, Facebook, and other tech firms
- Entrepreneurship
- Grad school and academia
Ad agencies are rapidly hiring people with CS skills; however, they really need people who understand both the advertising and the CS side of things. At tech firms, advertising is the currency that drives the profits of behemoths like Google and Facebook. They too are looking for true hybrids who understand both dimensions of CS and advertising. With Google and Facebook’s digital advertising disruption, and other advertising models online, it has opened the door for new forms of advertising and new revenue models. There are many exciting entrepreneurial opportunities for those who seek it. For those who wish to continue their research, new and exciting questions at the intersection of CS and Advertising remain unexplored.
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For more information about admission as a freshman or off-campus transfer student, please visit the
If you are interested in transferring to the CS+Advertising program from another University of Illinois major, please visit the Inter-College Transfer (ICT) information page for the transfer requirements.