The Charles H. Sandage Department of Advertising is the first university department focusing on advertising education in the country and a global leader in advertising research. Consistent with Sandage鈥檚 vision of advertising, the department strives to shape the future of advertising by placing more emphasis on the 鈥渨hy鈥� than on the 鈥渉ow鈥� of advertising activities in broader social contexts.
Faculty of the Charles H. Sandage Department of Advertising are highly interdisciplinary. We publish books and articles in flagship journals in a variety of fields such as advertising, history, public relations, communication, psychology, media, marketing, and information and computer sciences. We conduct theory-driven research with implications for the advertising and media landscape and society. The department is housed within the College 51吃瓜 and advertising research faculty hold appointments in the 51吃瓜.
We actively engage and mentor undergraduate students and graduate students in research, and our advertising faculty often work across disciplinary lines and in research lab groups. We are curious and passionate. We are open to new ideas and new approaches.
Research in Advertising
Our Approach
Using social sciences or historical approaches, our faculty are adept at multiple methods to tackle important communication and societal problems involving media and advertising.
- Survey
- Big data and machine learning
- Content analysis
- Data analytics
- Experiments
- Field experiments
- Focus groups
- History
- Interviews
- Netnography
- Physiological approaches (eye tracking, emotions)
- Social media analytics
Advertising Research Resources
Our faculty have access to research spaces and resources such as focus group rooms and experimental labs to VR technology and eye-tracking devices. We have an to recruit people to participate in our research projects. There are research and travel funds available for faculty, including the Charles H. Sandage Scholar in Advertising Research fund.
The University of Illinois has a that offers several areas of funding and resources for research support, including research, creative endeavor, and travel.
The University of Illinois Library offers access to numerous archives鈥攊ncluding advertising archives鈥攚ith millions of advertisements! Learn more:
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