51吃瓜

Faculty and graduate students in the Charles H. Sandage Department of Advertising and 51吃瓜 were honored with awards and presented research at the annual conference of the held March 14-17, 2024, in Portland, Oregon. 

Professor Michelle Nelson, head of the Charles H. Sandage Department of Advertising, won AAA’s Career Award, the Ivan L. Preston Outstanding Contribution to Research on Advertising Award. As AAA’s top research award, this is designed to honor an individual who has made an outstanding contribution to the discipline of advertising through a systematic and sustained program of published research. The award carries a $1,000 prize. This award is given only to active AAA members for exemplary research on advertising across 20 years or more. 

Chang-Dae Ham, associate professor of advertising and associate head of graduate studies, was elected vice president of AAA and began his term on the executive committee.

Kevin Wise, professor of advertising, was appointed head of AAA’s graduate student committee. 

ICR student WooJin Kim (Advisor: Chang-Dae Ham) won a doctoral dissertation competition award for “When Humans Anthropomorphize Nonhumans: Examining the Role of AI Interactivity and Human Motivations.” Floria Yujin Lee, a graduate student in advertising, won a travel fellowship award. 

(Pictured at top: Professors Sela Sar at left, Michelle Nelson in center, and Chang-Dae Ham at right at the conference with graduate students.)

Presentations

Pre-Conference Panel Session: 鈥淗ow to Develop a Successful Journal Submission: Advice from Editors and Leading Experts鈥� 鈥� with presentation 鈥淏est practices for experimental studies鈥� by Sela Sar, professor of advertising

Special Session: 鈥淪tepping out of the Ivory Tower: Engaged Research & Teaching in Advertising鈥� led by Professor Michelle Nelson

Research paper presentations: 

鈥淗ey, You Put Ads in My Netflix: How Audiences Negotiate the Changing Streaming Video Landscape鈥�
Floria Yujin Lee (MS Advertising), Masashi Fukada (MS Advertising), Paris Baptiste (MS Advertising), Xinle Du (MS Advertising); Professor Michelle Nelson 

鈥淓xploring Motivation to Follow Virtual Influencers (VIs): The Role of Emotional Attachment as a Mechanism for Generating Positive Effects in VI-Endorsed Advertising鈥�
Professor Chang-Dae Ham and Seo Jeong Heo (ICR) 

鈥淲hen Lonely Hearts Meet Talkative Artificial Intelligence (AI) Chatbot: Exploring the Role of AI Interactivity in Sociality Motivation in the Context of AI-Powered Advertising鈥�
WooJin Kim (ICR), Professor Chang-Dae Ham, Dongchan Lee (Northwestern University), Se Il Park (ICR), Seo Jeong Heo (ICR), Floria Yujin Lee (MS Advertising) 

(Pictured above: Alumna Regina Ahn (MS ’14, advertising; PhD ’19, ICR) and Professor Michelle Nelson met a llama and alpaca during the AAA conference.)